deu  |  eng

07/2015

Welcome campaign
for the DATEV Challenge Roth

For the athletes who had spent months
preparing for the world’s biggest long-distance
triathlon, and who will come to Nuremberg from 62 countries with high hopes, it will certainly
be quite a moving experience to be able to cross the famous Roth “finish line” right after their arrival at Nuremberg’s Albrecht Dürer Airport.

For this, we put up two huge copies of the finish arch. The DATEV Challenge Roth event also presents itself quite impressively at the three luggage belts in the airport’s baggage claim area. Images of a swimmer, a cyclist, and a runner visualize the three disciplines of triathlon Two lightFRAME displays illuminated by LEDs (each eight meters wide and two meters high) placed behind them complete this optical highlight.

We wish all participants a fair competition, and keep our fingers crossed for our CEO Rudolf Leitner, as well as our colleagues Christoph Baumann and Florian Müller. You’ll make it, boys!